The three S’s – simpleness, sociability, and security – are a solid foundation for any dating internet site. So just why does it feel like numerous websites tend to be mysteriously missing all of them off their company plans?
Insert LikeBright, a new dating website launched in Seattle that aims to purge deception through the online dating world. It is a tall purchase, but Ron Lai, Sonya Lai (yes, they are siblings), and Nick Soman tend to be determined to meet it. The trio satisfied while studying at Harvard, and chose to receive LikeBright this season included in the TechStars, a business that calls alone the “no. 1 startup accelerator in the field,” program in Seattle.
Their unique purpose, as explained to Aislyn Green of TechFlash.com, isn’t challenging: “LikeBright is actually a TechStars Seattle startup working to make dating quick, social and not harmful to women.” Ladies every where – and plenty of guys – complain concerning the lack of depend on and widespread sleeping that plagues online dating sites. For most, it is come to be such problems which they’ve given up on online dating sites completely in support of returning to the standard types of dating that they’d as soon as denied, like satisfying through buddies or at personal gatherings. LikeBright will combat this issue by “constructing a dating layer-on Twitter to help women satisfy people through folks they believe.”
The motivation for LikeBright came from personal experience. Sonya ended up being powered by a want to help this lady feminine buddies browse the sometimes-dangerous realm of online dating sites, and desired to put focus on the difficulties, often overlooked, that women value in terms of searching for love on line. Ron, a frequent tourist, ended up being motivated to generate a niche site that came across their nomadic requirements, and Nick discovered from the worth of meeting a night out together through some one you depend on when a lady friend introduced him to his girl.
Before constructing your website, the trio done 50 alive interviews with women who wished to discuss their particular encounters with online dating. The replies they received ranged from humorous into the horrifying, like “every thing felt good. And he questioned me basically smoked meth” and “he had been 11 and I needed to drive him home. He’d walked the whole way anywhere.” Determined your world lacked a dating site that throws ladies first, LikeBright came into this world.
LikeBright is devoted to producing a host constructed on the 3 S’s. Joining this site is easy: it takes 30 seconds to join up via Twitter Connect. The website encourages sociability through providing people a social context when it comes down to singles they see and letting them interact with friends – attached or otherwise not – on the internet site. And it is secure: women are able to use LikeBright anonymously, and each man on the internet site is vouched for.